By MLL Public Relations | 2/28/12 11:00 AM
FOR IMMEDIATE RELEASE
Contact: Aly Morrissey
Major League Lacrosse
MLL Partners with OdorBalance for 2012 Season
OdorBalance Eliminates Odors from Athletic Equipment and Apparel
BOSTON, Mass. (Tuesday, February 28, 2012)– Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, announced Tuesday a new partnership with OdorBalance, which was founded by Chesapeake Bayhawks attackman Drew Westervelt. OdorBalance provides a long lasting solution to prevent athletic equipment and apparel from developing foul odors and will be used by MLL equipment managers and key players this season.
“We’re excited to get behind Drew and his team at OdorBalance to raise awareness about these great new products,” said MLL’s Kerry Pucillo. “The feedback that MLL teams and players provide will be a valuable testament to the benefits and results OdorBalance products can provide. Many of our fans are families with active lifestyles which include parents and children with a multitude of athletic activities where their equipment and apparel could benefit from an odor preventative regimen and treatment plan.”
“I’m extremely confident in this product and am thrilled to partner with Major League Lacrosse,” said Westervelt, who has been working on the OdorBalance product for over two years. “The idea for OdorBalance stemmed from parents’ horror stories of lacrosse equipment developing funky smells over time. Our products address these odors and provide long-term protection while remaining eco friendly and fragrance free.”
OdorBalance offers four products: Two concentrated liquid solutions, a laundry detergent and a spray that work together to remedy the often foul smelling stench of athletic equipment and apparel that develops over time.
Westervelt says most cleaning products on the market simply mask the source of the problem through topical sprays, which are placed on dirty surfaces. “Protection elements have to be applied to a clean surface, and OdorBalance provides a high end detergent which works in conjunction with a bonding agent that protects your equipment and apparel for an extended period of time.”
The active ingredients in OdorBalance form a colorless, odorless, positively charged polymer which bonds to the treated athletic gear, apparel and equipment which keeps odors from forming. It provides long-lasting odor protection while extending the life of expensive sports enthusiasts’ products. For more information on the OdorBalance products, visit www.odorbalance.com.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston, Massachusetts. Major League Lacrosse commenced play in June of 2001 and will enter its twelfth season in 2012. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports. The league is made up of eight teams: The Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Hamilton Nationals, Long Island Lizards, Ohio Machine and Rochester Rattlers.
OdorBalance, founded in the Baltimore, Maryland area by MLL and Chesapeake Bayhawks standout Drew Westervelt with cleaning industry experts Doug Bradford and Doug McGettigan, is a premium line of odor management products for apparel, gear, and footwear. The unique technology rids these sports items of unwanted pollutants and treats them for long lasting odor protection. OdorBalance intends to lead the sports industry in the restoration, protection and maintenance of apparel, gear and footwear.