Contact: Aly Morrissey
Major League Lacrosse
Moe’s Southwest Grill Named as Presenting Sponsor
of the 2012 MLL All-Star Game
BOSTON, Mass. (Tuesday, May 8, 2012)– Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, announced Tuesday that Moe’s Southwest Grill will be the official presenting sponsor of the 2012 MLL All-Star Game to be held on June 30 at FAU Stadium in Palm Beach County, FL. The event will take place at 7:30 p.m. ET and will be aired live on ESPN2.
“We are excited to partner with Moe’s Southwest Grill for the 2012 MLL All-Star Game,” said MLL Commissioner David Gross. “Moe’s is getting behind the sport of lacrosse and lacrosse fans have always been supportive of those brands that are helping to grow the game.”
“As lacrosse continues to build momentum across the nation, we at Moe’s want to be there to support the passionate, hardworking community that is making that happen,” says Paul Macaluso, vice president of marketing for Moe’s Southwest Grill. “We can’t wait to be a part of the fun and excitement of the All-Star Game.”
The partnership will provide Moe’s with corporate visibility including their logo being prominently displayed on team uniforms, field signage board, video board commercials and in-stadium banners. Moe’s will participate in the MLL Fan Zone and local Moe’s franchises will run in-store contests leading up to the event.
The MLL All-Star Game boats the top lacrosse talent in the world and has become the league’s marquee event since its inception in 2001. It has been hosted in Connecticut, Maryland, New York, Colorado and Massachusetts. This year will mark the first ever event to be held in the state of Florida in addition to the first non-university sporting event to be held at FAU Stadium.
For more information about the 2012 MLL All-Star Game, please visit www.majorleaguelacrosse.com/all-star-game/.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston, Massachusetts. Major League Lacrosse commenced play in June of 2001 and will enter its twelfth season in 2012. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports. The league is made up of eight teams: The Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Hamilton Nationals, Long Island Lizards, Ohio Machine and Rochester Rattlers.
The 2012 season commenced on April 28, 2012. More information about the league can be found at www.majorleaguelacrosse.com, Facebook or Twitter.
About Moe’s Southwest Grill
Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 440 locations in 33 states. At Moe’s, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe’s Southwest Grill was ranked #1 in category in Entrepreneur’s Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer’s Choice in Chains Awards. For more information, visit www.moes.com.